Economic behavior is a branch of economics that focuses on how individuals and groups make decisions regarding the allocation of resources and the consumption of goods and services. This field examines the various factors that influence economic decision-making, such as cognitive biases, social norms, and incentives. Economic behavior research draws on insights from psychology, sociology, and other social sciences to understand how individuals and organizations behave in economic contexts. By studying economic behavior, researchers seek to uncover the underlying motivations and mechanisms driving economic decisions, with the aim of improving economic models and policies.